No’Kyem logo Silhouette of a person with decorative leaf-like hair and pink flowers floating nearby.

Our Story

No’Kyem (noun)

Pronunciation: No·Chem \ ˈnō-kem \

A premium haircare brand dedicated to clean, moisture-rich products that hydrate, define, and protect curls, coils, and kinks.

Founded in 2014 by Virginia native Earashea Bellamy, No’Kyem began as a personal mission to create a solution for her family’s dry hair and skin. What started as a labor of love — and even a bet — has grown into a trusted brand devoted to delivering high-quality, natural hair and skincare solutions.

At No’Kyem, every formula is crafted with the finest fair-trade, natural, and certified organic ingredients, free from parabens, sulfates, phthalates, and other harmful additives. Our commitment is to healthier beauty alternatives that nourish not just your hair, but your overall well-being.

Our philosophy is simple: nature provides the best solutions. This belief lives in our motto, #MotherNaturesGiftToYou, a promise to use only premium, nourishing ingredients. From deeply moisturizing creams to growth-enhancing oils, each product is designed to strengthen, restore, and showcase the beauty of natural hair.

Our Mission

To lead in premium-quality beauty products that encourage healthy practices, raise awareness about the power of natural ingredients, and invest in underserved communities through initiatives that uplift and empower.

Our Vision

To inspire individuals everywhere to embrace their natural beauty while ensuring our products remain accessible to all.

Our Values

Integrity, quality, and authenticity guide everything we do.

We believe in teamwork, respect, and kindness fostering a supportive community where beauty is celebrated in its purest form. As a family-oriented and customer-driven brand, we are committed to creating exceptional products and experiences that embody care, love, and reliability.

Every No’Kyem formula is thoughtfully designed to help you achieve healthier, more radiant hair and skin because true beauty starts with nature.